Product design studio behind,
AI Startups, and SaaS Product
Trusted by
Fluente is an independent product design studio behind healthcare platforms, AI-native products, and enterprise design systems shipped to millions of users.
Services
Everything your product needs to be taken seriously
Web design
I start from scratch, define goals the site actually has to achieve, then comes shape structure, navigation, and every UI element around them.
Development
I build what I design in Framer or Webflow, down to the smallest interactions that make a site feel alive without ever pulling focus.
Brand identity
From logo and type to colors, patterns, and graphics, delivered as one handoff your team can actually follow, so what you ship later still flows.
Illustration
Custom icons, product visuals, isometric scenes made for you only is the fastest way to explain the product and make people feel something.
Work
Selected Results
Accessible Healthcare Experience for Vulnerable Populations
Read case study"Vitalii didn't just make the app compliant. He made it genuinely easier for our members to use, and gave our engineers a system they can build on without us."
AI Meeting Productivity Platform Redesigned
Read case study"Vitalii redesigned our platform from the ground up, with a clear focus on surfacing our core AI note-taking feature to users. The UX work was strategic, not just visual."
CRM Redesigned for Financial Operations Teams
Read case study"The redesign gave our operations team interaction patterns that match how they actually work. Fewer clicks, fewer errors, faster case handling."
About
Embedded senior design for products that ship
Since 2016, I have partnered with founders and product teams to define, design, and ship product experiences in healthcare, AI, and SaaS.
I embed directly into live products to shape core flows, design systems, and AI-integrated workflows from strategic direction to production-ready execution.
Years product
design experience
Products
shipped
Users
reached
What I solve
Challenges I Solve
Common product problems where embedded design moves the needle.
Low conversion at critical moments
Onboarding, checkout, paywall, and signup flows that leak users at the exact points where revenue is made.
Your AI prototype works. It doesn't feel finished.
Vibe-coded prototypes move fast but rarely feel finished. I upgrade UX, theming, and component systems so the product feels intentional, premium, and ready for real engineering teams.
Accessibility gaps in regulated products
Healthcare and enterprise interfaces that miss WCAG compliance, blocking launch or limiting market reach.
Scaling from MVP to enterprise UX
Products that worked at 1,000 users breaking at 100,000. Information architecture and core flows that need to grow up.
Testimonials
What clients say
Industries
Industries
Mental health, care coordination, accessibility-compliant systems
AI-native products, LLM-integrated workflows, productivity platforms
Enterprise CRM, B2B platforms, design systems
Financial operations, banking interfaces